Importance of social media for your business

Importance of social media for your business

We are in 2018.we are very much understanding social media. There are over 3 billion internet users—and over 2 billion of them have active social media accounts. Social media present great marketing opportunities for businesses of all sizes.  So here I provide you details about social media for business below, let’s start…

social media for business

Advantages of social media:

1.Increase brand awareness:

Social platform is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing social media for business will increase your brand awareness since you will be engaging with a large number of audience.

By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure.

2.Improve brand loyalty:

One of the main goals of any business is to develop loyal customers.

Customers see these platforms as a service channel where they can communicate directly with the business

3.Inbound traffic:

Without social platform your inbound traffic is limited. When customer search query related to your business then only traffic will be generated. Syndicating your content on as many platforms as possible allows these individuals to organically reach your business.

4.Improved search engine ranking:

Search Engine Optimization is very important for your business. Social Media does not directly affect SEO but it will generate more traffic to your website. Social website Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings

5.Higher conversion rate:

With higher visibility, your business gain more opportunity for conversion. Each blog, Photo, a video may lead a viewer to your website thus increasing your traffic.

Studies have also shown that social media has a 100% higher lead-to-close rate than outbound marketing.

As per  Social Media Examiner, about 66% of marketers saw lead generation benefits by using social media platforms at least 6 hours per week. By sharing, liking, talking you can improve conversion for your business.

6.Better customer satisfaction:

Social platform media is communicating and networking platform. By conversation with your customer, you can gain customer satisfaction. It will be lead to your business higher level. Whether an individual has a question or a complaint, social media allows you to address the matter using interpersonal dialogue.


Social media is the most cost-effective way to promote your business. any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics. Just by spending a small amount of time and money you can significantly increase your conversion rates and eventually get a return on investment on the money you initially invested.

Key social media platform:

1 Facebook:

It is the biggest social network on the web.(nearly 2 billion users) It allows you to have conversations with customers via post photos and videos, promote special offers, and more.

2 Twitter:

a ‘micro-blogging’ service that allows you to send and receive short messages from customers and potential customers

3 Instagram:

Instagram is a visual social media platform based entirely on photo and video posts. Good platform for advertising via photos and videos.

4 LinkedIn:

This Social platform focus on business and employment.

5 Pinterest:

This visually oriented platform allows users to save and display content by “pinning” digital bulletin boards, which can be organized by Instagram, it will be helpful for your business

6 youtube:

an online video-hosting service that lets people share their videos.

Cons of social media

  • Social media is immediate and needs daily monitoring.
  • It is a time consuming process.
  • Social Media Marketing Makes You Lose Control.

Conclusion(social media for business):

There are lots of advantages of social media for business. Just we need to implement it.

What is your Social Media strategy? If you’re struggling to do it then get in touch with us!

Hi, I am a Digital Marketing Consultant, Web Developer & Social Media Strategist.

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